Professional Relationship Management vs. Partner Relationship Management Search for “PRM software,” and you may encounter something confusing: PRM can mean two different things. It can mean Partner Relationship Management. It can also mean Professional Relationship Management. Both involve relationships. Both can create business opportunities. Both can contribute to revenue. But they solve fundamentally different relationship-management … Read more
How to Build Relationships, Follow Up, and Turn Connections Into Opportunities By Wali Shareef, Founder & CEO of Follow-Up Now > “Your network is your net worth. Connections create possibility. Relationships create opportunity. The fortune is in the follow up.” The Morning I Realized Networking Needed a System It was the morning after a networking … Read more
For the last three weeks, we have been making the case for a new business discipline: Professional Relationship Management, or PRM. We began with a problem hiding in plain sight: professionals are constantly networking, but too many promising connections disappear because the relationship never develops. Then we defined the category: Last week, we introduced the … Read more
Over the last two weeks, we established two important ideas. First, you do not have a networking problem. You have a relationship continuity problem. Professionals are constantly meeting people, exchanging contact information, joining communities, and creating new connections. But too many of those connections never have the opportunity to develop into meaningful professional relationships. Second, … Read more
Last week, in Part 1 of the What Is PRM? series, I introduced what I call the relationship continuity problem. Professionals are constantly meeting people and creating new connections. We attend networking events, join chambers, exchange business cards, scan QR codes, connect on LinkedIn, and promise to stay in touch. But too many of those … Read more
Every week, professionals walk into networking events looking for opportunities. They shake hands, exchange business cards, scan QR codes, connect on LinkedIn, and have conversations with people they genuinely want to know better. A real estate agent meets a mortgage professional. A financial advisor talks with a business owner. A consultant discovers a potential referral … Read more